Mercedes Benz Vertrieb, BerlinInformationenX
The main administration of Mercedes Benz in Germany is moving into a new building in the borough Friedrichshain. Special rooms, like the showroom, café, restaurant, canteen, big kitchen and workout-area, have been extended by the MBVD on its own responsibility. The architects Bollinger + Fehlig were asked to design these areas in a joint venture with C+C interiors after vying successfully for the commission. Once more the design reflects the philosophy of the brand Daimler Benz in clearly combining a reticent down-to-earth approach with surprisingly forceful elements. Facing a busy road, the showroom is able to place its products like stars on a stage, whose black walls recede into the wings, leaving only cars in the limelight. The room’s centrepiece is an LED media-wall, two storeys high, which by day reflects cars and the world outside and at night lights up and catches the eye.